Name: ATK

Size: 10' x 20'

Price Range: $24,000 - $27,000

Products Presented: Panel System

Project Challenge: Going into the project, ATK had the following goals for creating their new booth: Design a 10' x 20' in-line display that mimics a custom exhibit, while maintaining the ease of set-up and low cost of a pop-up style booth. Provide versatility so the booth can be used at different types of events. Have easy-changeable graphics Include space to incorporate video and ample shelf space for product display. Lastly, to capture ATK's new brand image: Prominently display their new logo and tagline, and utilize the company's new color palette.

Client Comments: The Featherlite team did a terrific job of translating our requirements into an attractive and functional design. The booth has a unique and attractive look that stands out on the show floor and the set-up was easier than I could have imagined. The booth has proved its versatility, being used at two shows with completely different sets of graphics and product samples on display. Most importantly, the design and color scheme are a perfect fit with ATK's new brand identity. "The PowerPanel design that your team develped has achieved all of our objectives."