CEDUR needed a 20×20 island exhibit, fast. With just one month between signing and show day, the premium roofing brand came to Featherlite Exhibits, a STAR Exhibits brand, with a clear set of constraints: minimize labor, control costs, and still show up like a market leader. Featherlite delivered a Medallion 2 island system that CEDUR's own team could set up themselves, eliminating I&D labor entirely, even at 16 feet tall.
Vision for CEDUR at IRE 2026
CEDUR's objectives for IRE 2026 centered on presence, efficiency, and product credibility:
- Establish a commanding island footprint without the overhead of a traditional island build
- Eliminate installation and dismantle labor entirely through a self-installable system
- Reduce freight and material handling costs
- Maintain a premium aesthetic consistent with CEDUR's high-end roofing products
- Create a functional display environment that supported in-person sales conversations and purchase orders on the show floor
Featherlite trade show display solution:
A self-installable island built for a one-month runway.
Featherlite designed a Medallion 2 island configuration (MDB2 4005) with CEDUR's constraints front and center. The 20×20 exhibit featured a 16-foot tower as the visual anchor, kept intentionally clean to maximize impact without complexity. Monitors were positioned on panel backs rather than the tower to preserve the sightline, and the structure supported double-sided messaging alongside integrated product placards. Hard roofing samples were incorporated throughout, giving the sales team the tactile product presence they needed to close conversations on the floor. CEDUR's own staff handled setup from start to finish, no I&D crew required.
Premium presence without the premium overhead.
For exhibitors working with compressed timelines and variable show schedules, the ability to move quickly without sacrificing visual quality is exactly what a Featherlite system is built to deliver. The Medallion 2's portability gave CEDUR full ownership of their logistics — reduced freight exposure, eliminated labor line items, and a setup process their team could execute confidently. That operational simplicity didn't come at the cost of presence: on the IRE show floor, the exhibit read as a full island build.
Impact of CEDUR's trade show display:
At IRE 2026, CEDUR arrived as a new Featherlite client and left with a proven exhibit platform. The Medallion 2 island system delivered the visual scale their brand demanded while keeping costs tightly controlled across labor, freight, and handling. More importantly, the booth did its core job: putting premium roofing products — graphics and physical samples alike, directly in front of the right buyers, enabling sales conversations and purchase orders on the show floor.
Results of the Featherlite system included:
- A 20×20 island exhibit completed and installed by CEDUR's own team — no I&D labor
- Significant savings on labor, freight, and material handling versus a traditional island build
- A 16-foot tower presence that delivered visibility across the show floor
- Integrated hard product samples supporting active sales conversations
- A reusable, portable exhibit asset positioned for future shows
"We had a fantastic experience with Featherlite; could not have done it with any other company. Thank you for meeting our expectations, meeting our budget, and we truly had a great experience here at IRE."
- Jason Hyland, Marketing Director
