For Fulcrum, FABTECH 2025 marked an opportunity to bring a digital-first software brand into a physical space. They needed a booth that communicated innovation and ease of use—without the complexity or high costs often associated with large exhibits. Featherlite delivered a modular rental solution that made setup seamless and storytelling effortless.
Exhibiting challenge
Fulcrum is a growing software company built around efficiency and precision. When it came time to exhibit at Fabtech 2025, they needed a space that reflected those same values—simple to set up, easy to manage, and aligned with a modern brand identity. With limited internal bandwidth for logistics, Fulcrum’s marketing team sought a turnkey solution that would make their first show stress-free while still projecting confidence and professionalism on the floor.
Featherlite trade show solution
Featherlite designed a modular 10x20 rental exhibit that balanced form and function. The system featured lightweight frames, tool-free assembly, and clean backlit panels for high visibility. Every element—from storage to graphics—was engineered for efficiency, giving Fulcrum a sleek, flexible setup that could expand as their program grew. Featherlite handled all logistics, including installation and dismantle, allowing Fulcrum’s team to focus on connecting with attendees, not managing details.
Impact of the trade show display
The finished exhibit offered the perfect blend of simplicity and sophistication. Fulcrum’s space stood out for its uncluttered design and approachable atmosphere, attracting steady booth traffic throughout the show. The modular rental system delivered lasting value by reducing future setup costs and making reconfiguration effortless. For Fulcrum, the experience reinforced a core belief: when your booth works smarter, your team can too.
“Featherlite is such a calming presence in the chaos of a show. Whenever I reach out, they already have the answers. Everything’s handled—the shipping, setup, teardown—and that lets our team focus on what matters most: connecting with people.”
Josiah Bondy, Content Manager
