Maxxon arrived at World of Concrete 2026 with a bigger footprint, a complex product story, and more shows on the horizon. Expanding from a 10×20 to a 10×30 booth meant more than additional square footage; it required a solution that could accommodate layered physical product displays, including hands-on samples and cutaway demonstrations, without starting from scratch. On top of that, the exhibit needed to break down efficiently and ship directly to subsequent events, making logistical flexibility just as important as design.
Featherlite trade show booth solution
Featherlite expanded Maxxon's existing Radiant exhibit into a 10×30 configuration, using the system's modular architecture to scale up while preserving existing assets. Custom product stands and cutaway displays were integrated directly into the design, giving Maxxon a hands-on way to walk attendees through the layers and performance advantages of its materials. When the show wrapped, portions of the exhibit were routed directly to the next event; no full rebuild required.
Results of Maxxon's presence at World of Concrete
The expanded exhibit gave Maxxon the presence and flexibility it needed to make an impact at one of the construction industry's most important events, while keeping costs and complexity in check. The modular approach meant the investment didn't stop at World of Concrete; the same structure carried Maxxon's brand story across a full multi-show season with consistency and efficiency.
"Featherlite is always on the ball. They're always looking to help us solve a problem when we come to them, which is really key to the partnership we're looking for."
Kate Higley, Marketing Operations Manager
