Schwing

Schwing | June 26, 2025

Making a rental exhibit look fully custom: the graphics and lighting choices that erase the rental feel
A trade show booth rental looks fully custom when its graphics and lighting are designed for your brand and your show instead of being pulled from a standard inventory package....
7 Mistakes First-Time Exhibitors Make on the Show Floor
First-time exhibitors tend to make the same seven mistakes at every trade show: missing the advance shipping deadline, underestimating material handling, skipping install and dismantle planning, ignoring the exhibitor services...
What Makes an Exhibit Look Dated, and How to Modernize Without Starting Over
Faded fabric, off-brand color, aging photography, and pre-LED lighting make a trade show exhibit look dated long before the frame wears out. A graphics refresh corrects the problem at its...
Rishi Tea at Expo West 2026
Back at Expo West in 2026 with a refreshed identity, Rishi Tea & Botanicals turned targeted Featherlite upgrades into an exhibit that felt brand-new — no rebuild required.
The trade show display features exhibitors ask for most (and why they matter)
The trade show booth features exhibitors ask for most are backlit graphics, tool-free assembly, modular reconfiguration, architectural design elements, and lightweight shipping. These features help companies increase visibility, simplify setup,...
Ways to save on trade shows: smarter on-site execution strategies
What you’ll learn: Trade show onsite execution costs can be reduced by minimizing drayage, simplifying exhibit setup, managing installation labor strategically, and continuously improving event operations. While some onsite strategies...