At this year’s MD&M Midwest, two fast-growing medical innovators, Forj Medical and Thor Medical, partnered with Featherlite to introduce flexible, modern exhibit solutions designed to highlight intricate technologies with clarity and purpose. Here’s how both companies used modular design, premium lighting, and strategic storytelling to stand out in one of the region’s busiest MedTech environments.
Forj Medical
Fresh off the merger of Intricon and Minnetronix Medical, Forj Medical needed a completely renewed exhibit environment that aligned with their expanded capabilities — without sacrificing agility for a growing show schedule. Their previous booth limited lighting, clarity, and product display opportunities, making it difficult to feature their micro-scale medical components effectively. Featherlite designed a customized Radiant 216 modular exhibit with premium backlit elements, refined product risers, and a reconfigurable footprint that supported both immediate needs and future growth. Lightweight framing reduced operational costs, while the elevated presentation helped Forj reintroduce their brand with confidence at MD&M Midwest.
Thor Medical
As a scaling MedTech startup, Thor Medical required an exhibit that projected professionalism while staying efficient enough for a startup budget and event schedule. Their team was navigating multiple initiatives at once and needed a booth that was simple to manage, quick to install, and capable of showcasing their catheter-based technologies clearly. Featherlite delivered a modular Radiant 1038 system featuring brand-forward graphics, sharp illumination, and a configuration flexible enough for future 10×10 or 10×20 formats. With Featherlite managing I&D and logistics, Thor was able to focus on customer conversations, ultimately debuting a polished, approachable presence that aligned seamlessly with their growing market position.
Modern MedTech exhibiting, built for growth.
Both Forj Medical and Thor Medical demonstrated how modular design can deliver sophisticated, high-impact exhibiting without unnecessary complexity or cost. At MD&M Midwest, their booths showcased the power of flexible architecture, premium lighting, and strategic product presentation, all supported by Featherlite’s hands-on service and long-term planning. As MedTech brands continue to evolve quickly, exhibits that scale alongside them will remain essential to telling clear, compelling stories on the show floor.
