FABTECH 2025 brought together thousands of innovators across manufacturing and industrial design — from software start-ups to materials experts — all looking for smarter ways to exhibit. For two very different clients, Fulcrum and Markal, the challenge was the same: create a presence that feels approachable, professional, and easy to manage.
Both brands turned to Featherlite for modular rental exhibits that simplified setup and scaled with their goals. Here’s how thoughtful design and logistics helped each team connect and grow at FABTECH 2025.
Fulcrum at FABTECH
As a digital-first manufacturing software company, Fulcrum relies on in-person events like Fabtech to build authentic connections. For 2025, they wanted an exhibit that could reflect their growing brand identity without the burden of logistics.
Featherlite delivered a clean, glowing rental booth designed around minimalism and conversation. Backlit graphics and scalable components created a bright, approachable presence that stood out on the crowded show floor. With full-service shipping and setup, the Fulcrum team arrived ready to focus on customers, not coordination.
“Featherlite is such a calming presence in the chaos of a show. Whenever I reach out, they already have the answers. Everything’s handled—the shipping, setup, teardown—and that lets our team focus on what matters most: connecting with people."
Josiah Bondy, Content Manager
Read the full Fulcrum case study here.
Markal at FABTECH
For industrial marking brand Markal, success at FABTECH meant getting their products into attendees’ hands. They needed a lightweight, modular booth that could withstand daily demos, display dozens of small products, and still travel easily from show to show.
Using Featherlite’s Radiant 216 kit, STAR customized the structure with reinforced shelving, a built-in demo counter, and expanded display space. Attendees lined up to test Markal’s markers on challenging surfaces, resulting in longer dwell times and more authentic conversations with the sales team.
“Between our collaboration with Featherlite and our internal teams, the process was seamless. The booth was versatile, easy to manage, and gave customers a hands-on way to interact with our products.”
Dan Lucianek, Marketing Manager
Read the full Markal case study here.
Designing for engagement and efficiency
Whether the goal is simplicity or interactivity, FABTECH 2025 proved that modular booth design delivers flexibility, control, and brand impact. From scalable rental exhibits to hands-on demos, Featherlite’s custom-built solutions help every client, from digital innovators to industrial product makers, show up with confidence.
