At FABTECH 2025, Markal wanted to put their products in attendees’ hands, Featherlite’s modular Radiant 216 kit gave them the flexibility to create a live demo station, expand shelving, and still keep setup and teardown quick and efficient.
Trade show challenge
Markal needed an exhibit that would allow for product testing without overwhelming staff or driving up labor costs. Their goal was a professional, branded presence that could be reused across shows.
Featherlite Solution
By leveraging the Radiant 216 kit, Featherlite and STAR built a structure that was easy to transport and assemble, yet highly customizable. Integrated shelving, plex displays, and a dedicated demo counter gave Markal a high-impact space to showcase their tools.
Impact of their exhibit
The booth not only encouraged interactivity but also simplified operations. Tear down at Fabtech took less than three hours with hired labor, and future self-installs are expected to be even faster. With a scalable, modular kit, Markal now has a repeatable solution that combines hands-on engagement with cost efficiency.
“Between our collaboration with Featherlite and our internal teams, the process was seamless. The booth was versatile, easy to manage, and gave customers a hands-on way to interact with our products.”
Dan Lucianek, Marketing Manager
